Activities undertaken to creat awareness of a product by giving out samples or gifts is?

Activities undertaken to create awareness of a product by giving out samples or gifts is sales promotion. Sales promotion is a marketing technique used by businesses to stimulate sales and increase demand for their products or services. It involves offering incentives or rewards to potential customers to encourage them to make a purchase or try out a product. Examples of sales promotion activities include offering free samples, discounts, contests, and loyalty programs. The objective of sales promotion is to increase short-term sales and create a sense of urgency among customers to make a purchase. Sales promotion is often used in combination with other marketing techniques, such as advertising and personal selling, as part of a comprehensive marketing strategy. Overall, sales promotion is an effective tool for businesses to attract new customers, retain existing customers, and increase sales.