Informative advertising is aimed at giving advice on the use of a product. It is a type of advertising that focuses on providing customers with information about a product, such as its features, benefits, and uses. The primary objective of informative advertising is to educate customers and create awareness of a product in the market.
Unlike persuasive advertising, which aims to influence customers to buy a product, informative advertising does not try to directly persuade customers to make a purchase. Instead, it seeks to provide customers with accurate and relevant information about a product so that they can make informed buying decisions.
Informative advertising can be used for new products that customers may not be familiar with, or for existing products that have undergone changes or improvements. Overall, informative advertising is an effective tool for businesses to build trust and credibility with their customers, as well as to differentiate their products from those of their competitors.