The concern of a marketing manager whose company has adopted the marketing mix concept is to?
Answer Details
The concern of a marketing manager whose company has adopted the marketing mix concept is to identify and satisfy customers' needs. The marketing mix concept involves the four Ps: Product, Price, Promotion, and Place. By utilizing these four elements, the marketing manager can create a strategy to offer products that meet the customers' needs, at a price they are willing to pay, in a place that is convenient for them, and with promotions that effectively communicate the product's benefits. By focusing on the customer's needs and creating a strategy to meet them, the company can maintain its share of the market and ultimately make a profit. However, the primary goal of the marketing mix concept is not to maximize profit, but rather to meet the needs of the customers.