Oliver Ltd., a producer of fruit juice sells its products to stores across the country a) List six advertising media the company could use to create awarene...

Oliver Ltd produces fruit juice and sells to stores nationwide.

(a) Six advertising media the company could use

1. Television
2. Radio
3. Newspapers
4. Magazines
5. Billboards/posters (outdoor advertising)
6. Internet/social media (online advertising)
7. Handbills/leaflets

(b) Three benefits the company would derive from advertising

1. Increased awareness: Advertising informs many people across the country about the juice, so more potential customers get to know the product.
2. Higher sales and profit: By persuading customers to buy, advertising boosts demand, sales volume and profit.
3. Builds brand image and loyalty: Repeated adverts create a strong, recognizable brand that customers trust and buy again.
4. Competitive advantage: It helps the product stand out from rival juice brands.

(c) Four factors that would influence the choice of mode of transporting the products

1. Nature of the product (perishability): Fruit juice is perishable, so a fast, reliable mode (and possibly refrigerated transport) is preferred.
2. Cost of transportation: The firm chooses a mode whose cost is affordable relative to the value of the goods.
3. Distance/location of the stores: Nearby stores may be served by road, while very distant destinations may need rail or air.
4. Speed required/urgency of delivery: Where quick delivery matters, a faster mode is chosen.
5. Volume/quantity of goods: Large quantities may be moved by rail or large trucks, smaller loads by van.
6. Availability and condition of transport routes: The state of roads, rail and other routes to the stores influences the choice.