Buying on impulse is encouraged by

Buying on impulse is encouraged by supermarkets. Supermarkets are designed to encourage impulse buying by placing products strategically, such as at the end of aisles or near the checkout counter. They also use various marketing tactics, such as sales and discounts, to create a sense of urgency and encourage consumers to make impulsive purchases. Moreover, supermarkets are designed to be convenient and easy to navigate, so that consumers can quickly and easily find what they are looking for, as well as discover new products that they may not have intended to purchase. This convenience and ease of shopping can make it more tempting for consumers to make impulsive purchases, without fully considering their needs or budget. Therefore, supermarkets are a major contributor to impulse buying, and companies often use various strategies to take advantage of this behavior to increase sales.