A market with many buyers compared to suppliers is an example of________

Assessment: WAEC SSCE - Marketing - 2019 (Objective) Subject: Marketing

Question 1 Report

A market with many buyers compared to suppliers is an example of________

Answer Details
A market with many buyers compared to suppliers is an example of a buyer's market. In a buyer's market, there are more buyers than suppliers, which gives buyers greater bargaining power. This means that buyers can negotiate lower prices, better terms, and higher quality products or services. In contrast, a seller's market is a market with many suppliers compared to buyers. In a seller's market, suppliers have greater bargaining power, which means that they can negotiate higher prices, better terms, and lower quality products or services. For example, in a buyer's market for housing, there are more houses for sale than there are buyers. This gives buyers greater bargaining power to negotiate a lower price or better terms from the seller. In a seller's market for housing, there are more buyers than houses for sale, which gives sellers greater bargaining power to negotiate a higher price or better terms from the buyer. Therefore, understanding whether a market is a buyer's or seller's market is important for businesses and individuals looking to buy or sell products or services in that market.

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