A short-term incentive used to encourage consumers to buy a product is_____________

A short-term incentive used to encourage consumers to buy a product is called a "sales promotion". Sales promotions are temporary marketing strategies designed to persuade customers to purchase a product or service by offering a limited-time discount, free gift, or other special deal. The purpose of a sales promotion is to increase sales in the short term, usually over a few days or weeks, and to encourage customers to make a purchase immediately. Examples of sales promotions include buy-one-get-one-free offers, coupons, contests, and loyalty programs.