Miss Okon has just been employed by manufacturing merchandise its products at a retail outlet a. State four elements that would qualify the company's produc...

Answer Details

(a) Four elements that would qualify the company's products to be merchandised at the retail outlet include:

1. Marketability: The company's products must be marketable and have a demand among consumers. The retail outlet would not want to stock products that are difficult to sell or have little demand.
2. Quality: The company's products must be of good quality and meet the standards expected by consumers. Retail outlets typically stock products that meet certain quality standards.
3. Competitive pricing: The company's products must be competitively priced compared to similar products in the market. Retail outlets want to stock products that are priced competitively to attract customers.
4. Packaging: The company's products must be well-packaged and visually appealing to consumers. Retail outlets often prefer products that are well-packaged as they are easier to display and sell.

(b) Six functions that Miss Okon would perform as a merchandiser include:

1. Stocking and replenishing: Miss Okon would be responsible for ensuring that the retail outlet is adequately stocked with the company's products. This would involve monitoring inventory levels and replenishing stock as needed.
2. Displaying products: Miss Okon would be responsible for ensuring that the company's products are attractively displayed in the retail outlet. This would involve creating eye-catching displays and arranging products in a way that is easy for customers to find and purchase.
3. Pricing products: Miss Okon would be responsible for setting prices for the company's products in the retail outlet. This would involve taking into account factors such as competition, demand, and the cost of the product.
4. Managing promotions: Miss Okon would be responsible for managing promotions and sales for the company's products in the retail outlet. This would involve creating promotional materials, such as flyers or posters, and implementing sales strategies to increase the visibility and sales of the products.
5. Conducting market research: Miss Okon would be responsible for conducting market research to understand customer preferences, buying habits, and market trends. This information would be used to develop effective marketing strategies for the company's products.
6. Building relationships: Miss Okon would be responsible for building and maintaining relationships with the retail outlet's management and staff. This would involve effective communication, collaboration, and providing excellent customer service to ensure a mutually beneficial partnership.