which of the following is a middleman in the chain of distribution?
Answer Details
A retailer is a middleman in the chain of distribution. They purchase goods from wholesalers or producers and sell them directly to consumers. The retailer serves as a link between the producers and the consumers by providing a convenient location for customers to purchase goods and a means for producers to reach a wider market. Retailers may add value to the products they sell by providing services such as packaging, promotion, and after-sales support.