Identify five (5) factors that make public opinion an iportant aspect of the democratic process.

Public opinion is an important aspect of the democratic process for the following reasons:

1. It guides government policy: Democratic governments rely on the views of the people in formulating and adjusting policies so that these reflect the wishes of the governed.
2. It ensures accountability: Through public opinion citizens express approval or disapproval of government actions, compelling those in power to be answerable to the people.
3. It legitimises government: A government that enjoys the support of public opinion governs with authority and acceptance, while one that loses it forfeits its legitimacy.
4. It checks abuse of power: The fear of adverse public opinion restrains rulers from arbitrary and oppressive conduct.
5. It promotes participation: The formation and expression of public opinion draw citizens into the affairs of the state, deepening democratic participation.
6. It influences elections: Public opinion determines how people vote and thus decides who wins and who loses power, which is the essence of democracy.
7. It aids peaceful change: By providing a channel for grievances to be aired and addressed, it reduces tension and encourages orderly change.