Fig. 1 shows the objectives selected by an IKEA-style independent furniture retailer after customers asked about its environmental impact. The company wants...
Question 1 Report
Fig. 1 shows the objectives selected by an IKEA-style independent furniture retailer after customers asked about its environmental impact. The company wants to improve long-term performance, but its managers are unsure how to balance profit with reducing delivery emissions. The following diagram is used at a meeting with employees. Managers will use the answer to decide whether delivery vehicles should be replaced this year.
The retailer currently produces 850 kg of delivery emissions each month and has set a reduction target of 12%.
(a) State two objectives shown in Fig. 1. [2]
(b) Define corporate social responsibility. [2]
(c) Calculate the monthly emissions level after the 12% reduction target is met. [3]
(d) State three reasons why reducing delivery emissions may help the retailer. [3]
Answer Details
(a) The objectives shown include customer satisfaction, increasing profit and reducing emissions. Any two gain credit. [2]
(b) Corporate social responsibility means a business taking responsibility for the effects of its decisions on society and the environment. [2]
(c) Calculate the reduction:
\[12\%\text{ of }850\text{ kg}=0.12\times850=102\text{ kg}\]
\[850\text{ kg}-102\text{ kg}=748\text{ kg}\]
Target emissions are 748 kg per month. [3]
(d) Reducing delivery emissions can improve environmental reputation, attract environmentally aware customers, reduce fuel use and costs, help meet environmental rules, and improve relationships with the local community. Any three gain credit. [3]
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