Business activities responsible for identifying, anticipating and satisfying customer's requirements profitably are called

The business activities responsible for identifying, anticipating and satisfying customer's requirements profitably are called marketing. Marketing involves researching customer needs and preferences, developing and promoting products or services that meet those needs, setting prices that are competitive and profitable, and making those products or services available to customers through various channels. Effective marketing helps businesses build strong relationships with their customers and ultimately leads to increased sales and profits.