New shares are offered for sale to the public through

New shares are offered for sale to the public through issuing houses. An issuing house is a financial institution that assists companies in raising funds by underwriting and selling securities such as stocks and bonds to the public. The issuing house plays a vital role in ensuring the success of the initial public offering (IPO) process, as it helps the company to prepare the necessary documents, evaluate the market demand for the securities, set the price of the securities, and promote the securities to potential investors. The issuing house receives a commission for its services, which is typically a percentage of the total value of the securities sold.