The middlemen is responsible for "breaking the bulk".
Middlemen are intermediaries between producers and consumers in the distribution process. They play a crucial role in getting products from the producers to the consumers, and they perform a variety of functions such as transportation, storage, and marketing.
One important function of middlemen is to break the bulk of products. This means they take large quantities of goods from producers and break them down into smaller units that can be sold to consumers in the desired quantities. For example, a farmer may produce tons of wheat, but consumers may only want to buy it in small quantities. Middlemen can purchase the bulk quantity from the farmer, then break it down into smaller units that can be sold to individual consumers.
Breaking the bulk is important for several reasons. It allows for greater efficiency in the distribution process, as products can be transported and stored more easily in smaller units. It also allows for greater flexibility in meeting consumer demand, as products can be sold in the quantities that consumers desire. Finally, it can help to reduce costs for both producers and consumers, as middlemen can aggregate products from multiple producers and sell them at a lower cost than individual producers could achieve on their own.