Miss Okon has just been employed by manufacturing merchandise its products at a retail outlet a. State four elements that would qualify the company's produc...

(a) Four elements that would qualify the company's products to be merchandised at the retail outlet

1. Consumer demand/acceptance: The product must be one that shoppers want and are willing to buy at that outlet.
2. Good quality and standard: It must meet the required quality, be safe and comply with standards (e.g. SON/NAFDAC where applicable).
3. Attractive packaging and branding: It should be well packaged, clearly labelled and branded so that it draws attention on the shelf.
4. Competitive/fair price: Its price must be reasonable and comparable with rival products so that it can sell.
5. Availability/adequate supply: The company must be able to supply the product steadily so the shelf does not run out of stock.
6. Correct labelling and expiry information: It must carry clear labels, price and, where relevant, manufacture and expiry dates.

(b) Six functions Miss Okon would perform as a merchandiser

1. Stocking the shelves: Arranging and replenishing goods on the shelves and display stands.
2. Product display/arrangement: Displaying goods attractively (facing, grouping, eye-level placement) to encourage buying.
3. Stock/inventory checking: Monitoring stock levels, removing expired or damaged items and re-ordering when stock is low.
4. Price tagging: Ensuring every item carries the correct and current price tag.
5. Sales promotion at the outlet: Setting up posters, point-of-sale materials and special offers to boost sales.
6. Assisting/advising customers: Guiding shoppers to locate products and giving product information.
7. Reporting/feedback: Reporting sales, customer reactions and competitor activity to the company.