The cost of advertising a product is ultimately borne by the?

The cost of advertising a product is ultimately borne by the consumer. This is because the cost of advertising is typically included in the price of the product. The manufacturer or producer will factor in the cost of advertising when determining the price of the product, and then the retailer will mark up the price to cover their own costs and make a profit. Ultimately, it is the consumer who pays the final price, which includes the cost of advertising.