(a) What is electronic marketing? (b) State three uses of electronic marketing. (c) Recently. you discovered that there are great opportunities in internati...

Answer Details

(a) What is electronic marketing?

Electronic marketing (e-marketing) is the use of electronic media and the internet, such as websites, e-mail, social media and mobile phones, to promote, buy, sell and distribute goods and services, and to interact with customers. It carries out marketing activities through digital channels rather than face-to-face or paper methods.

(b) Three uses of electronic marketing

1. To advertise and promote products online to a wide audience.
2. To buy and sell goods and services electronically (online transactions).
3. To communicate with customers and provide information or after-sales service quickly.

Other acceptable uses: conducting online marketing research and processing electronic payments.

(c) Five methods of engaging in international marketing of cassava chips (explained)

1. Direct exporting: The producer sells and ships the cassava chips directly to buyers or distributors in foreign countries without using middlemen at home.
2. Indirect exporting: The producer sells through home-based export merchants or agents who then handle the sale to foreign markets.
3. Licensing: The producer allows a foreign firm to use its brand, recipe or process to make and sell the cassava chips abroad in return for a royalty or fee.
4. Joint venture: The producer partners with a foreign company to jointly produce and market the chips overseas, sharing capital, risk and profit.
5. Direct investment (foreign branch/subsidiary): The producer sets up its own factory or sales outlet in the foreign country to produce and sell the chips there.

Other acceptable method: franchising and contract manufacturing abroad.