(a) What is electronic marketing? (b) State three uses of electronic marketing. (c) Recently. you discovered that there are great opportunities in internati...

(a) What is electronic marketing?

Electronic marketing (e-marketing) is the use of electronic media and the internet, such as websites, e-mail, social media and mobile phones, to promote, buy, sell and distribute goods and services, and to interact with customers. It carries out marketing activities through digital channels rather than face-to-face or paper methods.

(b) Three uses of electronic marketing

1. To advertise and promote products online to a wide audience.
2. To buy and sell goods and services electronically (online transactions).
3. To communicate with customers and provide information or after-sales service quickly.

Other acceptable uses: conducting online marketing research and processing electronic payments.

(c) Five methods of engaging in international marketing of cassava chips (explained)

1. Direct exporting: The producer sells and ships the cassava chips directly to buyers or distributors in foreign countries without using middlemen at home.
2. Indirect exporting: The producer sells through home-based export merchants or agents who then handle the sale to foreign markets.
3. Licensing: The producer allows a foreign firm to use its brand, recipe or process to make and sell the cassava chips abroad in return for a royalty or fee.
4. Joint venture: The producer partners with a foreign company to jointly produce and market the chips overseas, sharing capital, risk and profit.
5. Direct investment (foreign branch/subsidiary): The producer sets up its own factory or sales outlet in the foreign country to produce and sell the chips there.

Other acceptable method: franchising and contract manufacturing abroad.