Small scale retail attracts a lot of new enterpreneurs in West Africa because

Small scale retail attracts a lot of new entrepreneurs in West Africa because only a small amount of capital is needed to start the business. This means that people who do not have a lot of money to invest can still become business owners. Additionally, it is easy to succeed with the business because there is a high demand for goods and services in West Africa, and people prefer to buy from small, local retailers who they trust. While good training in retail trade can be helpful, it is not the main reason why small scale retail is attractive to new entrepreneurs. Banks may be willing to lend to retailers, but this is not always the case, and access to loans may be limited. Government tax exemptions for retailers are also not a significant factor in the decision to start a small scale retail business.