The practice whereby soft drink manufacturers give away caps, bags and other items when consumers buy their product is a form of
Answer Details
The practice of giving away caps, bags, and other items when consumers buy soft drinks is a form of sales promotion.
Sales promotion is a marketing strategy that uses short-term incentives to encourage consumers to buy a product or service. It is a technique used by companies to stimulate demand, increase sales, and gain a competitive advantage.
Giving away free items such as caps, bags, or other promotional items is a popular form of sales promotion used by soft drink manufacturers. By offering free items, manufacturers create a sense of value for the customer, which can encourage them to buy more of their product.
Sales promotion activities like these are usually time-limited and designed to create an immediate response from consumers. They can include a range of activities such as discounts, coupons, contests, and free gifts.
In summary, the practice of giving away caps, bags, and other items by soft drink manufacturers when consumers buy their product is a form of sales promotion, which is a marketing strategy used to stimulate demand and increase sales.