The label on a product such as 'pampers' is atype of?

Assessment: JAMB UTME - Commerce - 2010 Subject: Commerce

Question 1 Report

The label on a product such as 'pampers' is atype of?
Answer Details
The label on a product such as 'pampers' is a type of trademark. A trademark is a symbol, design, word or phrase that is used to identify and distinguish the products or services of one seller from those of another. It helps to establish brand recognition and loyalty, and can be protected by law.
Read lesson note on Elements Of Marketing (JAMB)
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