The total fixed cost (TFC) and total cost (TC) functions of a hypothetical firm are shown in the graph below. Study it and answer the questions that follow:
(b) If the price of the firm's product is $40, calculate the firm's profit or loss when the following units are sold:
(i) 2 units; (ii) 4 units
The graph gives a flat total fixed cost line at \(TFC = \$40\) and a total cost curve TC whose plotted points can be read off as follows:
| Output (units) | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
|---|
| TC (\$) | 40 | 80 | 100 | 120 | 140 | 160 | 180 | 200 |
| TFC (\$) | 40 | 40 | 40 | 40 | 40 | 40 | 40 | 40 |
(a)(i) Variable cost at outputs 2, 4 and 6
Variable cost is what is left of total cost after the fixed cost is removed, \(TVC = TC - TFC\):
\[TVC_2 = 100 - 40 = \$60\]\[TVC_4 = 140 - 40 = \$100\]\[TVC_6 = 180 - 40 = \$140\]
(a)(ii) Average total cost at outputs 2 and 3
Average total cost spreads total cost over the units produced, \(ATC = \dfrac{TC}{Q}\):
\[ATC_2 = \frac{100}{2} = \$50\]\[ATC_3 = \frac{120}{3} = \$40\]
(a)(iii) Marginal cost at outputs 4 and 6
Marginal cost is the extra cost of producing one more unit, \(MC = \dfrac{\Delta TC}{\Delta Q}\). Here each step is one unit, so it is the rise in TC from the previous output:
\[MC_4 = TC_4 - TC_3 = 140 - 120 = \$20\]\[MC_6 = TC_6 - TC_5 = 180 - 160 = \$20\]
(b) Profit or loss when the product sells at \(\$40\) per unit
Profit is total revenue minus total cost, where \(TR = P \times Q\) and \(P = \$40\).
(i) 2 units
\[TR = 40 \times 2 = \$80, \qquad TC = \$100\]\[\text{Profit} = 80 - 100 = -\$20\]
The firm makes a loss of \(\$20\), because at such a low output the \(\$40\) fixed cost is spread over too few units.
(ii) 4 units
\[TR = 40 \times 4 = \$160, \qquad TC = \$140\]\[\text{Profit} = 160 - 140 = \$20\]
The firm now makes a profit of \(\$20\). Raising output has turned the loss into a profit because total revenue rises faster than total cost once the fixed cost is shared over more units.