One of the purposes of advertisement in marketing is to?

Assessment: JAMB UTME - Economics - 1989 Subject: Economics

Question 1 Report

One of the purposes of advertisement in marketing is to?
Answer Details
The purpose of advertising in marketing is to shift the demand curve for the product to the right. In simpler terms, advertising aims to increase the number of people who want to buy a product or service. It does this by raising awareness about the product, highlighting its benefits and features, and creating a desire for it among potential customers. By increasing demand, advertising can ultimately lead to increased sales and revenue for the business. It does not change the quality of the product or raise production costs, nor does it directly affect the price of the product.

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