Which of the following conditions may make the manufacturer sell directly to the consumer?
Answer Details
There are various reasons why a manufacturer may decide to sell their products directly to the consumer, but one of the most common is the nature of the commodity involved. Some products, such as specialty goods or luxury items, may require a more personal touch in order to effectively market and sell them. In such cases, selling directly to the consumer can allow the manufacturer to create a more personalized experience and build a stronger relationship with their customers. Other factors such as inaccessibility of the wholesaler's warehouse, inadequate transport facilities or trade imbalance may also influence the decision to sell directly to the consumer.