An important marketing concept is that all company planning and operations should be?

An important marketing concept is that all company planning and operations should be customer-oriented. This means that a company's strategies, tactics, and operations should focus on understanding and meeting the needs of its target customers in a way that creates value for them. By putting the customer at the center of its planning and operations, a company can create products and services that truly meet customer needs, establish strong customer relationships, and ultimately drive revenue and profits.