Which of the following has the main objective to differentiate between similar products from different manufacturers?
Answer Details
The option that has the main objective to differentiate between similar products from different manufacturers is branding.
Branding is the process of creating a unique name, design, symbol, or image that identifies and distinguishes a product or service from those of other manufacturers. The objective of branding is to create a memorable and recognizable identity that sets a product apart from its competitors and attracts customers.
While packaging, wrapping, display, and mark up can also play a role in differentiating products, they are not the main objective of these activities. Packaging is the container or wrapping that holds the product, wrapping is the material used to cover the product, display refers to how the product is presented in the store, and mark up is the price added to the product. While each of these activities can help a product stand out, their primary purpose is not to differentiate between similar products from different manufacturers.