Which of the following is not a basic utility created by marketing?

Assessment: WAEC SSCE - Commerce - 1992 (Objective) Subject: Commerce

Question 1 Report

Which of the following is not a basic utility created by marketing?
Answer Details
Of the options given, "ownership" is not a basic utility created by marketing. Ownership refers to the legal right of possessing and controlling something. It is a legal concept and not a basic utility created by marketing. Marketing can create utilities such as time, place, possession, and form to increase the value of a product or service. For example, by offering a product at the right time, in the right place, and in a convenient form, marketers can make it more desirable and appealing to potential customers. However, ownership is not something that can be created by marketing.
Read lesson note on Elements Of Marketing (JAMB)
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