The system of collecting information with a view to determining the extent of demand for a product is known as?
Answer Details
The system of collecting information with a view to determining the extent of demand for a product is known as marketing research. Marketing research is the process of gathering and analyzing information about a product, market, or industry to inform decision-making and strategy. It is a crucial aspect of marketing because it helps companies understand their target audience, competition, and market trends. Marketing research can be conducted through various methods, such as surveys, focus groups, interviews, and observation. The information collected through marketing research is used to determine the demand for a product, identify customer needs and preferences, and develop marketing strategies that are effective in reaching and engaging with the target audience. Overall, marketing research is a valuable tool for businesses to gather insights and make informed decisions that drive success.