The most important function of the retailer is to?
Answer Details
The most important function of a retailer is to make goods available in units to the final consumers. Retailers purchase goods in large quantities from wholesalers or manufacturers and sell them in small quantities to consumers who cannot buy in bulk. By breaking down the bulk into smaller units, retailers make it possible for consumers to access the goods they need. This is the primary function of retailers and it involves the selection of goods, buying them in small quantities, pricing them attractively, and displaying them in a way that makes it easy for customers to find what they are looking for.