The essence of marketing concepts is that all company planning, operations and other activities should be?

The essence of marketing concepts is that all company planning, operations, and other activities should be consumer-oriented. This means that the company should focus on understanding the needs and wants of its target customers and then develop products and services that fulfill those needs and wants. By doing so, the company can create value for its customers and build long-term relationships with them. This approach also benefits the company in the long run as satisfied customers are more likely to become repeat customers and recommend the company to others, ultimately leading to increased profits and dividends. Therefore, the marketing concept is primarily concerned with meeting the needs and wants of customers while achieving the company's objectives.