The business environment that takes into cognizance the age distribution, ethnic mix and educational level of the consumer is?
Answer Details
The business environment that takes into consideration the age distribution, ethnic mix and educational level of the consumer is called the "demographic environment". In other words, it refers to the characteristics of the population that are relevant to marketing decision making. This environment is important because it helps businesses to identify the target market and make appropriate marketing strategies. For instance, a company may decide to target young people for a new fashion product or target the elderly for healthcare products. By understanding the demographic environment, businesses can tailor their products and services to meet the needs of their customers, which can lead to increased sales and profits.