(a)List five media of public relations. (b) Enumerate five types of after sales services. (c)State five benefits of after benefits of after sales services

Answer Details

(a) Five media of public relations

1. Print media: newspapers, magazines and journals carrying press releases and feature articles.
2. Electronic media: radio, television and cinema broadcasts, interviews and jingles.
3. Posters and handbills.
4. The internet: websites, social media and company web pages.
5. Seminars, workshops and conferences (sponsored events and exhibitions are also acceptable).

(b) Five types of after-sales services

1. Advice on product usage.
2. Home delivery of the goods bought.
3. Installation of industrial equipment.
4. Demonstration of how to use the product.
5. Maintenance and repair services, including free replacement of a faulty part under guarantee or of the entire product under warranty.

(c) Five benefits of after-sales services

1. They retain customers who patronise a particular seller.
2. They offer a guarantee, in the form of repair or routine maintenance, which creates goodwill and confidence in the buyer.
3. They are used as a competitive tool by sellers to attract more patronage.
4. They help the buyer to cope with the greater complexity of the goods being manufactured.
5. They assure the consumer that the seller will support the product being sold, and give the buyer the opportunity to ask questions not asked at the time of purchase.