Green Bridge Learning Resource For Profitability:

Overview

Two businesses both make a profit of one million dollars. Are they equally successful? Not necessarily, because one might have used ten times the resources of the other to earn it. Profitability answers the question that profit alone cannot: how good is the business at turning its sales and its capital into profit?

In this lesson you will learn the difference between profit and profitability and how to measure it using the gross and net profit margins and the return on capital employed. You will be able to calculate these ratios, read what they say about a business, and judge its performance over time or against a rival.

Lesson Evaluation

Congratulations on completing the lesson on Profitability:. Now that youve explored the key concepts and ideas, its time to put your knowledge to the test. This section offers a variety of practice questions designed to reinforce your understanding and help you gauge your grasp of the material.

You will encounter a mix of question types, including multiple-choice questions, short answer questions, and essay questions. Each question is thoughtfully crafted to assess different aspects of your knowledge and critical thinking skills.

Use this evaluation section as an opportunity to reinforce your understanding of the topic and to identify any areas where you may need additional study. Don't be discouraged by any challenges you encounter; instead, view them as opportunities for growth and improvement.

Profitability differs from profit because it measures profit: A. in dollars only B. in relation to sales or capital, as a percentage C. before any costs D. as cash in the bank Answer: B
Gross profit margin is calculated as: A. net profit / revenue x 100 B. gross profit / revenue x 100 C. net profit / capital x 100 D. revenue / gross profit x 100 Answer: B
A firm has revenue of 200000 dollars and gross profit of 80000 dollars. Its gross profit margin is: A. 15% B. 25% C. 40% D. 80% Answer: C
Return on capital employed is calculated as: A. net profit / revenue x 100 B. gross profit / revenue x 100 C. net profit / capital employed x 100 D. capital employed / net profit x 100 Answer: C
If the gross margin is unchanged but the net margin falls, the likely cause is: A. a fall in sales price B. a rise in the cost of goods sold C. a rise in overheads (other expenses) D. an increase in capital Answer: C