Research And Development
Overview
Design a poster for the school arts festival. That is a brief, and it is almost entirely made of holes. It does not say who will read the poster, where it will hang, how far away they will be standing, whether they are already coming or need persuading, how many colours you can afford to print, or what the poster has to make somebody do. Every one of those holes is a research question, and answering them is where a graphic designer's work actually begins.
In Graphic Communication, research and development is not a mood board glued in before the real designing starts. It is the interrogation of a brief, the evidence you gather about an audience, forty thumbnails made in twenty minutes, a typeface tested at the size it will really be seen, and a folded paper mock-up that reveals the crease falls straight through the logo. This note follows one project from a vague sentence to a resolved outcome, and shows what has to be left on the sheet at each stage.
Objectives
- Undertake visual research, using primary and secondary sources, and record observations, experiences and ideas in appropriate ways, including first-hand experience of original work
- Develop and realise ideas and outcomes, exploring and reviewing possible solutions and modifying work appropriately
- Understand and use (appropriately and safely) a range of materials, equipment, processes and techniques in two- and/or three dimensions, using information and communication technology where appropriate
- Know and understand a range of work, from contemporary practice, past practice and different cultures, in order to demonstrate an understanding of continuity and change in art, craft and design
Lesson Note
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Lesson Evaluation
Congratulations on completing the lesson on Research And Development. Now that youve explored the key concepts and ideas, its time to put your knowledge to the test. This section offers a variety of practice questions designed to reinforce your understanding and help you gauge your grasp of the material.
You will encounter a mix of question types, including multiple-choice questions, short answer questions, and essay questions. Each question is thoughtfully crafted to assess different aspects of your knowledge and critical thinking skills.
Use this evaluation section as an opportunity to reinforce your understanding of the topic and to identify any areas where you may need additional study. Don't be discouraged by any challenges you encounter; instead, view them as opportunities for growth and improvement.
- Why should a graphics student make thumbnails on paper before opening design software? A) Because digital work is not allowed in this endorsement B) Because software makes an unfinished idea look resolved, which stops alternatives being generated C) Because thumbnails must be submitted as the final outcome D) Because paper reproduces colour more accurately than a screen Answer: B
- A poster is designed and judged only on a laptop screen. Which problem is this most likely to hide? A) Spelling errors in the title B) That the small print is unreadable at the real viewing distance C) That the file is saved in the wrong folder D) That the designer used too many layers Answer: B
- Which of these is a genuine designer study rather than a copy? A) Rebuilding a famous poster in software as closely as possible B) Printing the designer's best-known works and adding their dates C) Building your own icon set on a single geometric grid and annotating what the rule forced you to give up D) Writing a paragraph about where the designer studied Answer: C
- In a design, hierarchy is controlled mainly by: A) The importance of each item in the designer's mind B) Size, weight, colour, position and space C) The order the items were added to the file D) The number of typefaces used Answer: B
- What does a folded physical mock-up of a carton reveal that a screen rendering cannot? A) The spelling of the brand name B) Where creases fall, how the object is held, and how the stock changes the colour C) The resolution of the illustration D) Whether the file will open on another computer Answer: B
Available on the Green Bridge App
Download the Green Bridge CBT app on your phone or computer to access full lesson notes, practice questions, and more.
Available on the Green Bridge App
Download the Green Bridge CBT app on your phone or computer to access full lesson notes, practice questions, and more.
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