Impact Of Online Services
Overview
From ordering groceries at midnight to checking a bank balance on a bus, online services have reshaped the way individuals and organisations operate. Understanding how these services change behaviour, generate data, and create new competitive pressures is central to the Edexcel ICT specification.
In this lesson you will explore how online services affect lifestyle and work, discover how transactional data and cookies track your activity, and learn why targeted marketing has become one of the most powerful tools in modern business.
Objectives
- Understand the impact on an individual's lifestyle and behaviour of the availability of goods and services online
- Understand the impact of the internet on the ways that organisations do business
- Understand how transactional data is collected and used: what is collected, cookies, transaction tracking
- Know about targeted marketing and personalisation techniques
- Understand the features and characteristics of online services and local services
Lesson Note
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Lesson Evaluation
Congratulations on completing the lesson on Impact Of Online Services. Now that youve explored the key concepts and ideas, its time to put your knowledge to the test. This section offers a variety of practice questions designed to reinforce your understanding and help you gauge your grasp of the material.
You will encounter a mix of question types, including multiple-choice questions, short answer questions, and essay questions. Each question is thoughtfully crafted to assess different aspects of your knowledge and critical thinking skills.
Use this evaluation section as an opportunity to reinforce your understanding of the topic and to identify any areas where you may need additional study. Don't be discouraged by any challenges you encounter; instead, view them as opportunities for growth and improvement.
- Which type of cookie is deleted when the user closes their browser? A) Persistent cookie B) Third-party cookie C) Session cookie D) Tracking cookie Answer: C
- What is targeted marketing? A) Advertising shown to every user equally B) Advertising matched to users based on their data and interests C) Advertising that only appears on social media D) Advertising created by the user themselves Answer: B
- Which of the following is a drawback for individuals of using online services? A) Access to services 24 hours a day B) Ability to compare prices easily C) Reduced face-to-face social interaction D) Receiving delay notifications for transport Answer: C
- A third-party cookie is placed by: A) The website the user is currently visiting B) The user's internet service provider C) A domain other than the website being visited D) The user's web browser software Answer: C
- Which of the following best describes transactional data? A) Data about the hardware a user owns B) Information generated when a user interacts with an online service C) Personal details the user enters during registration D) The IP address of the user's device Answer: B
Available on the Green Bridge App
Download the Green Bridge CBT app on your phone or computer to access full lesson notes, practice questions, and more.
Available on the Green Bridge App
Download the Green Bridge CBT app on your phone or computer to access full lesson notes, practice questions, and more.
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Practice Mock Questions
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