Package Design
Overview
Packaging is the only graphic design most people pick up and turn over. It has to survive a lorry, stack on a pallet, stand up on a shelf, be recognised from three metres away, carry a legally required list of information in very little space, open without a knife, and then be thrown away responsibly. It is a three-dimensional object with a graphic surface, and the two cannot be designed separately.
This note works through the net and the die line, the materials and what each protects against, the hierarchy of the front panel and the crowded reality of the back, the shelf test that decides whether your design works at all, and the sustainability decisions that are now part of every brief. You will make things flat and fold them up, which is the only way this subject can be learned.
Objectives
- Design functional 3D material to protect, promote and communicate brand identity for a range of products and purposes
- Use a range of package design materials, tools and techniques such as traditional and non-traditional graphic media and construction processes and materials
Lesson Note
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Lesson Evaluation
Congratulations on completing the lesson on Package Design. Now that youve explored the key concepts and ideas, its time to put your knowledge to the test. This section offers a variety of practice questions designed to reinforce your understanding and help you gauge your grasp of the material.
You will encounter a mix of question types, including multiple-choice questions, short answer questions, and essay questions. Each question is thoughtfully crafted to assess different aspects of your knowledge and critical thinking skills.
Use this evaluation section as an opportunity to reinforce your understanding of the topic and to identify any areas where you may need additional study. Don't be discouraged by any challenges you encounter; instead, view them as opportunities for growth and improvement.
- What is a die line? A) The edge of the printed image on a carton B) The technical drawing of the net showing cut and crease lines separately C) The maximum ink coverage allowed on board D) The line along which a package is designed to tear open Answer: B
- Why is a blank white card mock-up made before any artwork is applied? A) To save money on printing B) Because structural and graphic faults fail differently, and testing them together hides which is at fault C) Because white card folds more easily than printed board D) Because clients prefer to see unprinted models Answer: B
- The 1915 brief that produced a famous contour bottle asked for a container that could be: A) Filled twice as quickly as its competitors B) Recognised by touch in the dark and identified when broken C) Stacked six high without crushing D) Manufactured from a single sheet of material Answer: B
- Which material combination is most likely to prevent a package from being recycled? A) Corrugated board with a paper label B) A multi-layer flexible laminate C) Moulded pulp with no printing D) Uncoated folding boxboard Answer: B
- A barcode should not be printed across a fold because: A) The ink will crack along the crease B) The bar widths are distorted and part of the code sits at a different angle to the scanner C) Folds always fall in the quiet zone D) Scanners cannot read codes printed on board Answer: B
Available on the Green Bridge App
Download the Green Bridge CBT app on your phone or computer to access full lesson notes, practice questions, and more.
Available on the Green Bridge App
Download the Green Bridge CBT app on your phone or computer to access full lesson notes, practice questions, and more.
Recommended Books
Practice Mock Questions
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