Ecommerce
Overview
Shopping has changed more in the last two decades than in the previous two centuries. A customer in Lagos can now browse a London retailer at midnight, pay with a tap, and receive the parcel within days. E-commerce has rewritten the rules of where, when, and how goods change hands.
In this lesson you will explore the key characteristics of e-commerce, including website-based selling, the bricks-and-clicks model, and delivery logistics. You will examine how e-commerce reshapes supply chains, opens national and international markets, and affects the environment. You will also consider what makes a good e-commerce location and why it differs so sharply from traditional retail.
Objectives
- Understand characteristics of ecommerce: use of websites, bricks and clicks, availability of wide range of goods, delivery to customer, return options
- Understand effects of ecommerce: change in supply, supplying direct from a warehouse, communication through online orders, more national and international customers, environmental impacts
- Understand ecommerce location factors: importance of transport links, no need for footfall, need for space for increased inventory, availability of specialist labour
Lesson Note
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Lesson Evaluation
Congratulations on completing the lesson on Ecommerce. Now that youve explored the key concepts and ideas, its time to put your knowledge to the test. This section offers a variety of practice questions designed to reinforce your understanding and help you gauge your grasp of the material.
You will encounter a mix of question types, including multiple-choice questions, short answer questions, and essay questions. Each question is thoughtfully crafted to assess different aspects of your knowledge and critical thinking skills.
Use this evaluation section as an opportunity to reinforce your understanding of the topic and to identify any areas where you may need additional study. Don't be discouraged by any challenges you encounter; instead, view them as opportunities for growth and improvement.
- Which of the following best describes e-commerce? A) Selling goods in a physical shop B) Buying and selling goods using electronic systems C) Advertising products on television D) Delivering goods by post Answer: B
- A business that sells to end consumers through its website is an example of: A) B2B e-commerce B) Wholesale trade C) B2C e-commerce D) Barter Answer: C
- Which of the following is a drawback of e-commerce for consumers? A) Lower prices B) Wider choice of products C) Inability to inspect goods before purchase D) Convenient 24/7 shopping Answer: C
- An e-commerce warehouse is best located near: A) A busy high street with heavy footfall B) A motorway junction with good transport links C) A tourist attraction D) An expensive city-centre office block Answer: B
- What does 'bricks and clicks' mean? A) A business that only sells online B) A business that only sells from physical shops C) A business combining physical stores with online selling D) A construction company that builds shops Answer: C
Available on the Green Bridge App
Download the Green Bridge CBT app on your phone or computer to access full lesson notes, practice questions, and more.
Available on the Green Bridge App
Download the Green Bridge CBT app on your phone or computer to access full lesson notes, practice questions, and more.
Recommended Books
Practice Mock Questions
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