Green Bridge Learning Resource For Promotion:

Overview

A great product that nobody has heard of will not sell. Promotion is how a business tells customers it exists, persuades them to buy, and keeps them coming back, but it costs money, so every dollar must work hard.

In this lesson you will learn the aims of promotion, the main forms it takes, advertising and sales promotion, and how each influences sales. You will also learn why a business must spend its promotion budget cost-effectively, getting the most extra sales for the least cost.

Lesson Evaluation

Congratulations on completing the lesson on Promotion:. Now that youve explored the key concepts and ideas, its time to put your knowledge to the test. This section offers a variety of practice questions designed to reinforce your understanding and help you gauge your grasp of the material.

You will encounter a mix of question types, including multiple-choice questions, short answer questions, and essay questions. Each question is thoughtfully crafted to assess different aspects of your knowledge and critical thinking skills.

Use this evaluation section as an opportunity to reinforce your understanding of the topic and to identify any areas where you may need additional study. Don't be discouraged by any challenges you encounter; instead, view them as opportunities for growth and improvement.

Which is an aim of promotion? A. to raise fixed costs B. to inform and persuade customers C. to reduce output D. to pay a union Answer: B
'Buy one get one free' is an example of: A. advertising B. sales promotion C. capital employed D. an employment contract Answer: B
Advertising is mainly used to: A. give a short-term sales boost B. build awareness and brand image over time C. clear slow stock today D. pay workers Answer: B
Cost-effective promotion means: A. spending as much as possible B. getting the most extra sales per dollar spent C. only using TV D. ignoring the budget Answer: B
A small firm with a tight budget targeting young people should prefer: A. national TV adverts B. targeted social media C. no promotion D. newspaper full pages Answer: B