WAEC SSCE - Marketing - 2015 (Objective)

Premium goods are offered either free or at low cost to_________

Marketing research studies are not undertaken in which of the following areas?

A document that accompanies goods in transit is a__________

A reason for granting cash discount is to___________

Which of the following is a source of fund that a limited liability company will not pay back?

The information obtained from carrying out marketing research is___________

A method of selling goods through the use of catalogue is_________

Which of the following is not an element of the marketing mix?

A company that offers storage facility to a seller is___________

Which of the following cannot be used to identify a product?

Marketing concept means________

A policy where a manufacturer of a product contributes to a retailer's advertising cost of his product is_________

The process of dividing a market into homogenous groups of buyers is_____________

A need that is sufficiently pressing to direct a consumer to seek satisfaction is____________

Which of the following channels of distribution will be used by a company that wants to have control over its price?

An authorized person who accesses other people's information on the internet is a ________

The environmental factor that focuses on governmental action on the minimum wage is___________

The environmental factor that comprises of inflation, employment income level and interest rate is described as____________

A product by an organization for use in carrying out a business is_____________

The way in which a product is delivered to meet the customers need is_____________

A distinction between advertising and publicity is that___________

Meeting customer expectation regarding the quality a product is____________

A market that deals in soft drinks and cosmetics is a___________

The selling of goods in small units is normally performed by_________

An offer of free sample of goods is a form of___________

The information that can be accessed quickly and cheaply by the marketing manager is_______

Which of the following is not contained in a consignment note?

Marketing is defined as_____________

A storage facility that uses advanced material handling system under the control of a central computer is___________

A bank loan obtained by Chief lbrahim to start a business is an example of ____________

The process of encouraging consumers to buy products at retail outlets is_________

A warehouse where dutiable goods are kept is a________

Another term for e-marketing is__________

The process of selling a product in international marketing with agreement to pay with another product is________

The grouping of sellers of common product in the local market place is____________

Competitive price in marketing is arrived at by__________

Which of the following is not a stage in product development?

Business risks in foreign market is higher in__________

Convenience and specialty goods are classified as__________

The stage in buyers decision process at which customer satisfaction occurs is____________