the study to discover consumers' preference and needs is called

Assessment: WAEC SSCE - Commerce - 2015 (Objective) Subject: Commerce

Question 1 Report

the study to discover consumers' preference and needs is called

Answer Details
The study to discover consumers' preference and needs is called market research. Market research is a process of collecting, analyzing and interpreting information about a market, product or service to identify consumer preferences, behavior, and needs. It helps businesses to understand their customers, make informed decisions, and develop effective marketing strategies. Market research can be conducted through various methods, such as surveys, interviews, focus groups, and observation.
Read lesson note on Elements Of Marketing (JAMB)
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