The systematic design,collection,analysis and reporting of data for decision making is marketing_____

Assessment: WAEC SSCE - Marketing - 2020 (Objective) Subject: Marketing

Question 1 Report

The systematic design,collection,analysis and reporting of data for decision making is marketing_____

Answer Details
The systematic design, collection, analysis, and reporting of data for decision making is marketing research. Marketing research is the process of gathering and analyzing information about customers, competitors, and market trends to make informed business decisions. It involves the systematic design, collection, analysis, and reporting of data relevant to a specific marketing problem or opportunity. Marketing research can help companies understand their customers' needs and preferences, identify potential competitors, and develop effective marketing strategies. It can also help companies evaluate the effectiveness of their marketing campaigns and make adjustments as needed. For example, a company may conduct marketing research to determine the demand for a new product or service, the features customers are looking for, or the price they are willing to pay. The research may involve surveys, focus groups, or other data collection methods. The results of the research can help the company make informed decisions about product development, pricing, advertising, and other marketing strategies.

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