Unsought goods are products that consumers are not actively looking to purchase because they are not aware of the product or do not see a need for it. An example of an unsought good is a fire extinguisher.
A fire extinguisher is a safety product that people may not think about until they need it. Consumers do not typically seek out fire extinguishers on a regular basis, but they may purchase one in response to a specific event or requirement, such as a building code or insurance requirement.
Marketing unsought goods can be challenging because there is typically less demand for them, and consumers may not be receptive to advertising or other promotional efforts. However, companies that sell unsought goods can still find success by targeting specific markets, such as businesses or individuals with specialized needs or requirements.
In summary, unsought goods are products that consumers are not actively seeking to purchase, and an example of an unsought good is a fire extinguisher. These products can be challenging to market, but companies can still find success by targeting specific markets or niches.