Unlike the retailer, the wholesaler provides useful information about market trends and finance to the manufacturer. The wholesaler acts as a middleman between the manufacturer and the retailer, purchasing goods in large quantities from the manufacturer and selling them to the retailers in smaller quantities. The wholesaler has a better understanding of the market trends and can provide valuable information to the manufacturer on what products are in high demand and what prices are reasonable. They also have a good understanding of the financial side of the business and can provide important insights into pricing strategies and inventory management. While retailers are more focused on selling products directly to consumers and providing after-sales services, wholesalers focus more on the relationship between the manufacturer and the retailer.