The combination of product, price, promotion place utilized by a marketer to address a target market is

Assessment: WAEC SSCE - Marketing - 2017 (Objective) Subject: Marketing

Question 1 Report

The combination of product, price, promotion place utilized by a marketer to address a target market is

Answer Details
The combination of product, price, promotion, and place that a marketer uses to reach a specific group of people is called the marketing mix. It's a set of tactics and strategies that a marketer uses to promote and sell a product or service. The product is what the marketer is trying to sell, the price is what the customer pays for it, promotion is how the marketer communicates about the product to potential customers, and place is where the customer can buy the product. Marketing research is the process of gathering information about a target market to inform the marketing mix. Uncontrollable variables are external factors that can impact the success of a marketing campaign, such as economic conditions, competition, and changing consumer preferences. Product mix refers to the range of products that a company offers. It's related to the marketing mix, but it's not the same thing. While the marketing mix focuses on a specific product or service, the product mix looks at the entire range of products that a company offers.

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