The difference between personal selling and sales promotion is that while sales promotion includes free gifts and samples, personal selling involves?
Answer Details
Personal selling involves direct face-to-face communication with customers, where a sales representative interacts with potential buyers to persuade them to purchase a product or service. This involves a two-way conversation, with the sales representative addressing the buyer's concerns and questions, and tailoring their pitch to meet the buyer's needs.
On the other hand, sales promotion involves a range of activities that are designed to stimulate short-term demand for a product or service. This can include free gifts and samples, as well as other promotional activities like distributing instructional posters or publishing promotional booklets. Sales promotion is often used in conjunction with personal selling, as a way to attract potential buyers to engage with sales representatives and learn more about the product or service being offered.