(a) Explain agricultural marketing and four channels of marketing farm produce. (b) State four problems associated With marketing of farm produce by small-s...
(a) Explain agricultural marketing and four channels of marketing farm produce. (b) State four problems associated With marketing of farm produce by small-scale farmers.
(a) Agricultural marketing refers to the process of selling and distributing agricultural products from the farm to the consumers. The four channels of marketing farm produce are:
Direct marketing: This involves the farmer selling directly to the consumer, usually at a local market or roadside stand.
Auction marketing: This involves the farmer taking his products to an auction market, where buyers bid on the products.
Cooperative marketing: This involves farmers pooling their resources to form a cooperative, which then markets the products on behalf of the members.
Commission marketing: This involves the farmer hiring a commission agent or broker to sell the products on their behalf, usually in larger markets.
(b) Four problems associated with marketing of farm produce by small-scale farmers are:
Lack of access to markets: Small-scale farmers often face challenges in getting their products to market due to poor infrastructure, inadequate transportation, and limited market information.
Price instability: Small-scale farmers are vulnerable to price fluctuations in the market, which can result in unstable income and financial insecurity.
Lack of bargaining power: Small-scale farmers often lack bargaining power in the market due to their limited production capacity and lack of organization, resulting in lower prices for their products.
Poor quality control: Small-scale farmers may lack the resources and expertise to ensure consistent quality of their products, which can result in lower prices and reduced demand.
(a) Agricultural marketing refers to the process of selling and distributing agricultural products from the farm to the consumers. The four channels of marketing farm produce are:
Direct marketing: This involves the farmer selling directly to the consumer, usually at a local market or roadside stand.
Auction marketing: This involves the farmer taking his products to an auction market, where buyers bid on the products.
Cooperative marketing: This involves farmers pooling their resources to form a cooperative, which then markets the products on behalf of the members.
Commission marketing: This involves the farmer hiring a commission agent or broker to sell the products on their behalf, usually in larger markets.
(b) Four problems associated with marketing of farm produce by small-scale farmers are:
Lack of access to markets: Small-scale farmers often face challenges in getting their products to market due to poor infrastructure, inadequate transportation, and limited market information.
Price instability: Small-scale farmers are vulnerable to price fluctuations in the market, which can result in unstable income and financial insecurity.
Lack of bargaining power: Small-scale farmers often lack bargaining power in the market due to their limited production capacity and lack of organization, resulting in lower prices for their products.
Poor quality control: Small-scale farmers may lack the resources and expertise to ensure consistent quality of their products, which can result in lower prices and reduced demand.