A continuous fall in the general price level is called

A continuous fall in the general price level is called deflation. It is a macroeconomic term that describes a persistent decrease in the price of goods and services over time. Deflation occurs when there is a decrease in demand for goods and services relative to supply. This decrease in demand leads to a decrease in prices, as producers and sellers try to attract customers by lowering their prices. Deflation can have negative effects on the economy, as it can lead to decreased spending, lower investment, and higher unemployment. Therefore, a continuous fall in the general price level is called deflation.