Which of the following is concerned with promoting favorable image of an organization?

Assessment: WAEC SSCE - Commerce - 2012 (Objective) Subject: Commerce

Question 1 Report

Which of the following is concerned with promoting favorable image of an organization?

Answer Details
Public relations is concerned with promoting a favorable image of an organization. Public relations involves managing communication between an organization and its stakeholders, including customers, investors, and the public. The goal of public relations is to create and maintain a positive image of the organization in the eyes of its stakeholders, through various forms of communication such as press releases, events, and social media. Public relations can also involve managing crises and handling negative publicity.
Read lesson note on Elements Of Marketing (JAMB)
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