Emeka has been a sales representative for three years but has never met his target. (a) State five reasons that could have accounted for his inability to me...

Emeka has been a sales representative for three years but has never met his target.

(a) State five reasons that could have accounted for his inability to meet his target.

(b) Explain five promotional tools he could use to stimulate sales of his company's products

Answer Details

a. Five reasons that could have accounted for Emeka's inability to meet his target are:

1. Lack of knowledge about the product: If Emeka does not have a good understanding of the features and benefits of his company's products, he may not be able to effectively sell them.
2. Lack of sales skills: Emeka may not have strong sales skills, such as the ability to effectively communicate with potential customers, negotiate deals, and close sales.
3. Poor time management: If Emeka is not using his time effectively, he may not be able to reach as many potential customers as he needs to in order to meet his target.
4. Competition: Emeka may be facing strong competition from other sales representatives or companies, which can make it difficult to reach his target.
5. Market conditions: The market conditions, such as the state of the economy or changes in consumer preferences, may make it difficult for Emeka to meet his target.

b. Five promotional tools Emeka could use to stimulate sales of his company's products are:

1. Advertising: Emeka could use advertising in various media, such as print, television, or online, to reach a large number of potential customers and raise awareness of his company's products.
2. Sales promotions: Emeka could offer special deals or discounts to encourage customers to make a purchase.
3. Public relations: Emeka could use public relations strategies, such as media relations and event sponsorship, to build positive relationships with customers and raise awareness of his company's products.
4. Personal selling: Emeka could use personal selling techniques, such as face-to-face presentations and telephone calls, to directly communicate with potential customers and build relationships with them.
5. Direct mail: Emeka could use direct mail marketing to send promotional materials, such as brochures or catalogs, directly to potential customers.