A sole proprietor has been advised to advertise her business in order to increase sales. (a) i. List four advertising media she could use. ii. State four fa...

A sole proprietor has been advised to advertise her business in order to increase sales.

(a) i. List four advertising media she could use.
ii. State four factors she would consider in the choice of a medium.

(b) State four advantages of advertising to her business

Answer Details

(a) i. Four advertising media the sole proprietor could use are:

1. Social media platforms such as Facebook and Instagram
2. Local newspapers or magazines
3. Radio commercials
4. Flyers or brochures distributed in the local area

ii. Four factors the sole proprietor would consider in the choice of a medium are:

1. The target audience for her business and where they are likely to be reached
2. The cost of the advertising medium and her budget for advertising
3. The reach and frequency of the medium, or how many people it will reach and how often
4. The effectiveness of the medium, or how likely it is to generate sales for her business

(b) Four advantages of advertising to her business are:

1. Increased brand awareness: Advertising can help to raise awareness of her business among potential customers, which can lead to increased sales over time.
2. Targeted marketing: By selecting specific advertising media, the sole proprietor can target her advertising to a particular audience, such as people in a specific location or with particular interests.
3. Competitive advantage: Advertising can help to differentiate her business from competitors and communicate the unique value proposition of her products or services.
4. Increased sales: The ultimate goal of advertising is to increase sales, and effective advertising campaigns can help to generate new customers and repeat business, leading to increased revenue and profitability.