Marketing differs from selling in that,the latter only creates

Assessment: JAMB UTME - Commerce - 2014 Subject: Commerce

Question 1 Report

Marketing differs from selling in that,the latter only creates
Answer Details
Marketing is the process of identifying, anticipating and satisfying customer needs and wants through the creation, promotion, and distribution of a product or service. It involves a range of activities, such as market research, product development, pricing, advertising, and distribution. On the other hand, selling is the process of convincing potential customers to buy a particular product or service. It is a component of marketing, but not the entire process. Selling is primarily focused on creating possession utility, which is the utility created by transferring ownership or title of a product from the seller to the buyer. In summary, marketing is a broader concept that encompasses all the activities involved in satisfying customer needs, whereas selling is only one aspect of marketing that focuses on creating possession utility by convincing customers to purchase a product or service.

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